Why local businesses should use visual content
The Internet is a very visual place. Social media networks such as Facebook and Pinterest have made it easy for potential clients and customers to get a feel for a business just by seeing photos of a location or service. Every business owner can benefit from sharing visual content on the web, and the best part about this is the content is super easy to create. Here are 5 great reasons to improve your visual presence online:
- It makes potential customers feel comfortable.
In an age where most things can be done with a few taps or clicks, customers are very apprehensive about going to physical locations. Spa and restaurant owners can easily show customers what to expect by sharing a photo of your location, both external and internal. Think of it as window shopping online!
- It shows customers the quality of your work.
For service providers with an intangible product such as roofers and general contractors, you can quickly snap before and after pictures to share online. Potential customers see this as a reference and are much more likely to hire someone whose results are well-known and documented.
- It makes your business memorable.
A picture is worth a thousand words. Your potential customers may not easily remember your business name or your website address, but they will most likely remember the photo of the unique wedding cake arrangement that you made last year, or the smile from one of your dental clients.
- It allows you to reach new audiences.
Images are easily shareable, and mobile technology is now so simple that virtually anyone can take photos of their work and upload it to multiple social networks. So with just a few clicks, your business has the potential to reach new potential customers more cost effectively than traditional advertising medium.
- It makes you standout from your competitors.
There are many studies that have shown that content that contains compelling images get more total views, shares, likes and engagement than content without images. One research study even shows that 44% of consumers are more likely to engage with a brand that posts photos rather than other media.
It’s never been easier to create content through photos. So, take your online presence to the next level by using your camera phone to take photos of your business every day. And while you’re at it, why not use a tool like the Instamonial app to request feedback from your customers. Our service will automatically combine your photos and customer reviews to create stunning Instamonials that automatically gets shared to your website and social media accounts.